4 Networking Tips for Successful Relationship Building – Our Guide

person presenting

Are you looking for ways to increase your brand awareness, tap skilled individuals, or boost your knowledge of different industries? With networking, you can achieve all that at once! Networking events bring many businessmen and women together into one space where everyone has the same goals.

There are, of course, other ways you can effectively network. From online networking platforms to small-scale social gatherings, you have many opportunities to meet people and forge mutually-beneficial connections.

That being said, you want to make sure that any opportunity you take is not wasted. To ensure that this happens, here are four tips to help you network like a pro.

1. Ask yourself why you are doing this

Before you start doing anything, you must first identify why you are doing it in the first place. Ask yourself why you are going, what do you want to achieve, and who do you want to meet? By clearly setting your goals and setting up a plan on how to achieve them, your networking efforts will have a much higher chance of being successful.

In other words, know your intentions before you start networking.

2. Present yourself in the best light

Just as how you would show up for an interview, you want to present yourself in the best light possible. First impressions matter when it comes to networking, as it can be the difference between you being remembered or simply forgotten. Dress the part to project an aura of professionalism, but also remember to stay calm, relaxed, and natural.

Once you have that down, you also need to remember that not everyone you want to speak to will approach you. Sometimes, you need to be the one to initiate conversation. Strike up a chat with the individuals who interest you. If you’re not sure what to say, you can always start with an introduction of who you are and what you do. After that, listen intently to the other person so that they are encouraged to do the same.

3. Focus on relationships, not leads

While you might be looking to get leads or even create a list of contacts, this should not be your priority. What you want to be doing is to focus on building relationships because they can be gateways to a variety of business benefits. 

To do this, show that what you have to offer is valuable to the other party. While this will not always end with you benefiting right away, what it does do is give the other person a reason to think about what you’ve just said.

4. Be a good listener

The best conversations happen when you sit down and ask questions—and not when you keep on blabbering about what you have to offer. However, you should not be asking random questions. Instead, you should be focused on understanding the other individual, including their hobbies, family, and more.

The reason you want to do this is to find something in common with the other individual. Once you discover that, you can then build a feeling of trust between the two of you. From there, you can then slowly lead to the topics that you want, whether they are business-related or not.

Conclusion

Whether you are new to networking or not, these tips are sure to benefit you. By keeping them in mind whenever you network with other individuals, you will be able to build strong relationships and create a considerable list of contacts that can benefit you in a variety of ways.

With all of that said, once you have done all of the above, do not forget to follow through! If you have made a promise or want to ensure the memories of the conversation remain fresh, contacting the people you have talked to within a few days will ensure that your “meeting” can continue.

Are you looking for business networking events in Perth to take your networking efforts to the next level? NRG Networking can get you what you need. Check out how we will get you networked with others.

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