To the uninitiated, the idea of “networking” may seem like no more than just exchanging business cards, sending messages, waiting on a deal, and calling it a day.
Well, this couldn’t be any farther from the truth.
You see, the idea of business networking has been a staple in the success stories of most Australian entrepreneurs ever since our forefathers made their first trade. Although the concept itself has picked up a bad rap because of black sheep that let deals slip through the crack on hopeful investors, this doesn’t refute the potential that it offers to those who use it right.
Nowadays, networking holds a prominent role in business because of how important human interconnectivity is to success. This only further solidifies the need for interaction on a professional level.
Among the different reasons to engage in networking, there’s one that’s even more relevant in today’s hyper-competitive, yet opportunity-abundant business landscape: improved business growth rates.
The Fundamentals: Why Are You Networking?
Before we even jump into how networking can help expedite your journey to success, it’s important to understand what to strive for in the process of bridging connections.
Seeing that a clear-cut goal is critical for succeeding as a firm in the long run much sooner, it’s easy to see why goal-setting needs to be on the list. If you don’t know what to start working on, though, here are some examples:
Goal Example #1 – Increasing Visibility In Your Industry: One of the most common goals for modern Australian entrepreneurs and business owners to start working towards is to increase their visibility in the industry. When you take the time to network with visibility in mind, you add a sense of purpose that will send opportunities your way.
Goal Example #2 – Finding Top Talent: Although most people associate networking with B2B lead generation and industry partnerships, one of the most effective ways you can use this practice is to scout for top talent. Suppose you network at a mixer or industry event, for instance. You’ll often find a variety of top-quality professionals looking for work opportunities in your field.
By taking the time to know precisely why you want to network in the first place, you’ll get to cultivate an inner compass that will steer you in the right direction when building your networking strategy!
Where To Start Bridging Connections
Apart from knowing your goals and why you’re taking the time to network, another crucial factor to consider is when and where to start. There are a few specific settings under which networking opportunities are the ripest:
1. Facebook Events: Seeing that Facebook is the largest social network in the world, it should come as no surprise that it’s full of business networking opportunities. Suppose you click on the “events” tab on the right side of the platform’s interface. You’ll quickly come across different online mixers for various industries, making for a goldmine of opportunities to connect.
2. Trade Shows: Some of the most significant opportunities for business networking that you’ll ever come across in your career will always be at a trade show. If you want to mingle with the movers and shakers of your industry, then keep your schedule open for upcoming local trade shows!
3. Networking Groups: In recent years, modern business networking has been elevated to an entirely new level of effectiveness, thanks to networking groups. Some organizations such as ours help facilitate events where entrepreneurs looking for connections can gather and start networking for success.
Among the different tools that your business will ever use to attain a significant level of success at an unprecedented rate, none could be more impactful or essential than the art and science of business networking. Through the use of such a tool, you can cash in on the value of human connections and cultivate a practice that will snowball into your foremost factor of long-term success!
Are you looking to showcase your networking skills and start bridging connections but don’t know where to start? We are one of the fastest-growing networking working groups ready to help take your business to the next level. Get in touch with us today to know more about business networking events in Perth, Australia.